Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Recently I was in the middle of completely overhauling the DuctTapeMarketing Website. It was time to freshen things up a bit so
Don’t neglect the marketing power of the postcard! When small business marketing fails, it’s because the small business owner breaks non-negotiable laws
I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan.
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Business owners tell me everyday that the way they generate the most new business is through word of mouth. Yet they don’t
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It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad.
Yellow Page advertising is a unique animal. On one hand, placing an ad in the local Yellow Pages makes complete sense. Unlike
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