Recently I was in the middle of completely overhauling the DuctTapeMarketing Website. It was time to freshen things up a bit so

Don’t neglect the marketing power of the postcard! When small business marketing fails, it’s because the small business owner breaks non-negotiable laws

I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on

Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan.

Small business marketing is not really about sitting around in board rooms discussing branding strategies…it’s really about selling. When it comes right

Business owners tell me everyday that the way they generate the most new business is through word of mouth. Yet they don’t

Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your

It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad.

Yellow Page advertising is a unique animal. On one hand, placing an ad in the local Yellow Pages makes complete sense. Unlike