I got another one of those calls the other day…Can you make
me a brochure?” Many business owners have been sold on the
notion that they need a tri-fold brochure or they are not in
business. Forget it…everybody’s got one and no one uses it.
Your potential clients need an education. They need to know
how you are different. (The typical tri-fold brochure simply
confirms that you are the same.)
Every small business should create the following pieces of
information and format them in a way that allows them be printed
inexpensively and updated often.
1. [url=https://ducttapemarketing.com/cheap_business_cards.htm]A pocket folder[/url] – A multi-use workhorse, this piece alone, if
designed well, can send the message that you are in business to
stay. (This one will cost a little but it has many uses)
2. A template – This should be a professionally printed piece that
carries your logo and contact information but is different than your
letterhead. This is the base piece then for the following pages
that insert into your pocket folder.
+ An executive summary – Hit them with how you are different and
shower them with benefits of doing business with you. Don’t tell
them what you do.
+ A list of services – Okay, now tell them what you do or what
+ Case Studies – Pick representative clients or industries and
outline how your product or service solved someone else’s
challenge. People learn in different ways and case studies
allow them to see themselves getting relief.
+ Testimonials – Get quotes from real live clients and create a
page titled – “See what others have to say about us.”
+ Process Description – Show them how you do what you do. Create
detailed checklist and flow charts that show them how you keep
your promise. In many cases you have these anyway but by making
them part of your marketing you can demonstrate how much more
professional your organization is. These also help you justify
why you charge a premium for your services. Many people
underestimate how much really goes into delivering a quality
product or service. So show them.
+ Your Story – Many companies have interesting or even gut
wrenching histories. Tell them your story in an open, honest,
and entertaining way and you will win their hearts as well
as their heads.
All of the above pieces can, in many cases, be word processed
files that are laser printed onto the template I described
above. You can[url=https://ducttapemarketing.com/free_marketing_plans.htm]learn even more about[/url] how to use this unique tool
This format allow for very inexpensive printing and a great
deal of flexibility when you need to update, change or even
personalize your magnificent marketing materials.