Referral Marketing - The Most Powerful Form of Advertising
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Referral Marketing – The Most Powerful Form of Advertising

Referral Marketing – The Most Powerful Form of Advertising

By John Jantsch

Business owners tell me everyday that the way they generate
the most new business is through word of mouth. Yet they don’t
seem to grasp the power of this statement. Few if any businesses
harness the true power of referrals by making the receiving of
systematic referrals a cornerstone of their marketing efforts.

First let me tell you why you need to do this.

1. [url=https://www.ducttapemarketing.com/marketing_blunders.htm]Referrals are credible[/url] right from the start. When a trusted
friend tells you about a business you transfer that trust to
this company…even if you’ve never heard of them before.

2. People who are referred to a business tend to spend more
money. Research has proven this beyond the shadow of a doubt
and it is likely because people tend to refer other who are
highly qualified and not just tire kickers or price shoppers.

3. Referrals are very cost-effective. In some cases free or
a fraction of what you might pay in advertising costs.

In some industries, like consulting and professional services
most companies are chosen solely on the recommendation of a
friend.

Are you getting your referrals…if not consider these
little ideas.

1. Expect to get referrals but don’t assume you will. Talk about
them early and often and build them into your sales and
marketing efforts…don’t wait for people to offer them.

2. Create a system. It can be as simple as advertising
$20 for every referral.

3. Follow-up by phone or mail asking for referrals

4. Give every client 3 business cards. Look in your drawer
you’ve got hundreds. Give them out to clients and they may
just pass them along.

Referrals are essential to your business so don’t overlook
them chasing the newest trend in marketing in your industry.

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2 Out-Of-The-Box Ways To Generate Referrals
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up […]
6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.