Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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I had an opportunity to discuss email marketing, autoresponders, spam and RSS via email with Tom Kulzer, CEO of AWeber Communications. Listen
Most first year college students are familiar with Marshall McLuhan’s excerpt from Understanding Media but, it occurs to me that even seasoned
George Silverman, Duct Tape Marketing blog reader and author of the fabulous book The Secrets of Word-of-Mouth Marketing, pointed out a word
Few things have the marketing potential of a good old fashion contest. People love to compete and will go to great lengths
The notion of creating community around your clients and prospects is a marketing principle near and dear to me. I caught up
It’s not too hard for the typical small business to pile up a few pieces of obsolete computer equipment. So, what to
I get this question frequently and have addressed it in my small business marketing forum but, I thought I would share my
Accepting the concept of a brand is great place for small business owners to start. Now, when I use the word brand
An appropriate logo, and by that I mean one that serves to reinforce what your company stands for and does it in
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