I had an opportunity to discuss email marketing, autoresponders, spam and RSS via email with Tom Kulzer, CEO of AWeber Communications. Listen

Most first year college students are familiar with Marshall McLuhan’s excerpt from Understanding Media but, it occurs to me that even seasoned

George Silverman, Duct Tape Marketing blog reader and author of the fabulous book The Secrets of Word-of-Mouth Marketing, pointed out a word

Few things have the marketing potential of a good old fashion contest. People love to compete and will go to great lengths

The notion of creating community around your clients and prospects is a marketing principle near and dear to me. I caught up

It’s not too hard for the typical small business to pile up a few pieces of obsolete computer equipment. So, what to

I get this question frequently and have addressed it in my small business marketing forum but, I thought I would share my

Accepting the concept of a brand is great place for small business owners to start. Now, when I use the word brand

An appropriate logo, and by that I mean one that serves to reinforce what your company stands for and does it in