Calling All Duct Tape Thunderlizards
Find a Consultant Become a Consultant

Calling All Duct Tape Thunderlizards

Calling All Duct Tape Thunderlizards

By John Jantsch

The notion of creating community around your clients and prospects is a marketing principle near and dear to me. I caught up with one of the great community builders, Guy Kawasaki, on a recent Duct Tape Marketing Podcast

Many people know who Guy Kawasaki is – Mac evangelist, founder of Garage Technology Ventures, author of The Art of the Start but, you may now know that Guy has blog now too. Guy discussed one of his recent blog posts, the Art of Creating Community. You will find him to be one of the most genuine and humble folks around. He’s the real deal when it comes to helping small businesses find a strategic direction.

The Art of Creating Community:

  1. Create something worth building a community around.
  2. Identify and recruit your thunderlizards—immediately!
  3. Assign one person the task of building a community.
  4. Give people something concrete to chew on.
  5. Create an open system.
  6. Welcome criticism.
  7. Foster discourse.
  8. Publicize the existence of the community.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.