Calling All Duct Tape Thunderlizards

Calling All Duct Tape Thunderlizards

Calling All Duct Tape Thunderlizards

By John Jantsch

The notion of creating community around your clients and prospects is a marketing principle near and dear to me. I caught up with one of the great community builders, Guy Kawasaki, on a recent Duct Tape Marketing Podcast

Many people know who Guy Kawasaki is – Mac evangelist, founder of Garage Technology Ventures, author of The Art of the Start but, you may now know that Guy has blog now too. Guy discussed one of his recent blog posts, the Art of Creating Community. You will find him to be one of the most genuine and humble folks around. He’s the real deal when it comes to helping small businesses find a strategic direction.

The Art of Creating Community:

  1. Create something worth building a community around.
  2. Identify and recruit your thunderlizards—immediately!
  3. Assign one person the task of building a community.
  4. Give people something concrete to chew on.
  5. Create an open system.
  6. Welcome criticism.
  7. Foster discourse.
  8. Publicize the existence of the community.

Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x