Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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In this post I will introduce a product that I am quite proud of and have worked very hard to produce. Please
When it comes to true competitors most small businesses don't really have any. I suspect you don't spend much time hanging around
Your first answer to the question posed in this title may be hate. But, Elie Wiesel’s famous quote is really more to
Lots has been written about this whole target marketing thing but I think most people miss the best part of this strategy.
Recently, I was asked for a list of some blogs on selling by a group that was looking for sales trainers and
Presenting your expertise in front of a room of potential clients is a very powerful way to generate leads and clients. Think
The other day, I mentioned to a new client that we needed to add a blog to the marketing mix and they
The other day, I mentioned to a new client that we needed to add a blog to the marketing mix and they
In a recent issue of the Early to Rise newsletter, Bob Bly, marketing expert and author of 60 books on business, advises
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