What's The Opposite of Love?

What's The Opposite of Love?

What's The Opposite of Love?

By John Jantsch

Your first answer to the question posed in this title may be hate. But, Elie Wiesel’s famous quote is really more to point in business and in life.

The opposite of love is indifference. If people don’t love your business, it’s unlikely that they hate it. If they don’t care they just won’t do anything. What I’m getting at here is negative feedback from your clients and prospects. While it may feel hard to accept – I say welcome and embrace it. If you’re not getting any negative feedback, it may not be because all is well, it may in fact be because they don’t care enough to tell you.

Now, I’m not suggesting that you can live on a negative reputation, I’m just saying that a little is a good thing – it means your business is a alive.

The key, of course, is how you handle it.

  • People want to be heard – let them be heard
  • People want to know why you did something – tell them
  • People want to know they have options – give them to them
  • People want to understand what you can do to make things better – share
  • Lastly, some people just don’t want to be happy – don’t spend your energy trying to save everyone

Here is a recent complaint I received from a reader and my response. I share it only to act as an illustration of my point above.

John,

I’ve always liked your site and your information and I’ve referred you to plenty of others. However, your email frequency has increased to the point of being an irritant, and I’m likely oing to unsubscribe if it keeps up…

Scott

Scott,

OK now I’m paranoid about responding to your message but, I wanted to address it. First thanks for taking the time to share your feelings. As you can see I launched a new product and I do tend to send out several emails around that. I rarely do this as a rule.

It’s tough to keep everyone happy as I receive emails from people asking my why I don’t send more often??

What to do?

Know that while I love to and will keep providing great (and free) information I am also in business to support my family. I try to balance that.

Thanks again for caring enough to send your thoughts.

Regards
John Jantsch


Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
What Are Referral Champions and How Do You Create Them?
Every business owner knows that the key to generating referrals is creating a positive customer experience. When someone has a great interaction with your brand, they’re more likely to go and recommend you to their friends or colleagues. One recommendation can mean a lot to your business, but what if you could turn that happy […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x