Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity, but by amplifying it. The
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Where we share expert and actionable advice on advertising, consulting, lead generation, useful tools, SEO, referral, generation and of course small business and marketing strategy.

Marketing a small business takes some guts. It’s not necessarily rocket science, more like showing up and doing a lot of the
I get lots of calls to come in and speak to merchant groups when they learn that another Wal-Mart is moving to
The Marketing Sherpa readers poll of top blogs in 10 different categories was announced this week. The list features some new blogs
As you can see or may have read I now have 22 blogs all connected to the Duct Tape Marketing Blog Channel.
I had a great conversation with Brian Carroll, author of Lead Generation for the Complex Sale over at the Duct Tape Marketing
I fully expect this post to draw the ire of those who passionately defend that what the Dixie Chicks did was a
Some of my readers let me know that they were having trouble casting their Marketing Sherpa blog votes. I received this from
Or, more to the point, question everything word you use to market your business and then answer every question in your marketing.
For the third straight year Duct Tape Marketing has been nominated as the “best small business marketing blog” by the readers of
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