Lead Generation for the Complex Sale
I had a great conversation with Brian Carroll, author of Lead Generation for the Complex Sale over at the Duct Tape Marketing Podcast.
Brian’s book book gets at the heart of generating leads the right way. He focuses on what he calls the complex sale, a combination of multiple variables including money, but I think the educational, integrated approach he outlines is how any business should think about lead generation, complex or not.
Brian also publishes the B2B Lead Generation blog that is worth a visit.