Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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But They Do Like to Buy. Does the title of this post sound a bit familiar? Journalists, like prospects for your products
Inc Editor-at-Large Bo Burlingham (listen to an interview I recently conducted with Bo) did a fascinating profile of a start-up called TerraCycle
Two of the most important words in the marketing world are Content and Contact. The best lead generation is done by providing
As it turns out my daughters go the same high school that Kate Spade attended, so, naturally American Express asked her to
My friend, blog channel contributor, author of Selling to Big Companies and person who most encouraged me to write a book, Jill
I love what I do, so, sometimes it doesn’t feel like work. (Every now and then my monkey minds drags me back
I conducted a great interview with Mick Jolly, Executive VP of PRWeb on the Duct Tape Marketing Podcast site. PRWeb has long
Marketing a small business takes some guts. It’s not necessarily rocket science, more like showing up and doing a lot of the
I get lots of calls to come in and speak to merchant groups when they learn that another Wal-Mart is moving to
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