Coolest Little Start-Up in America - TerraCycle Inc.

Coolest Little Start-Up in America – TerraCycle Inc.

Coolest Little Start-Up in America – TerraCycle Inc.

By John Jantsch

Inc Editor-at-Large Bo Burlingham (listen to an interview I recently conducted with Bo) did a fascinating profile of a start-up called TerraCycle in this month’s issue of Inc magazine. The article title is The Coolest Little Start-Up in America. This company is a great example of the product and package as THE marketing strategy.

From the company’s web site:
TerraCycle aims to lead industry in changing that equation by creating revolutionary products made from and packaged in waste. TerraCycle Plant Foodsâ„¢ are created by feeding organic waste to worms, liquefying their poop and packaging the liquid in reused soda bottles.

Go check it out, it’s a great read.

How to Use CRM for Audience Segmentation
All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible […]
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!