Passion is a Wonderful Branding Tool

Passion is a Wonderful Branding Tool

Passion is a Wonderful Branding Tool

By John Jantsch

I love what I do, so, sometimes it doesn’t feel like work. (Every now and then my monkey minds drags me back into whining and worrying about all the little things I can’t control and then I hate my job – just in case you wondered.)

Last week I received one of the greatest compliments that I believe a business owner can receive. I had a another business owner, who I had never met in person, plop down a fairly large amount of money to become a client. Now, that’s not the compliment, hopefully any business can say that. The compliment was that this new client said he wanted to be a client because he just loved the enthusiasm I had for my work, my business.

Passion is contagious and one of the greatest branding tools you can employ. But, passion’s not a skill set, it’s a mind set. You can’t learn passion, I don’t think, you’ve got to feel it. You must be doing something that motivates you or it will feel like work.

That motivation can come from money, from a desire to change lives, from a connection with the people you serve, or from a sense of building a business that will stand the test of time. Doesn’t really matter where your passion comes from, just know that owning a small business without passion, will feel like swimming in the ocean with weights strapped to your legs.

So stop right now and take a good hard look at what you. Ask yourself this question. What about your business, your industry, your product, your customers would provide you with a passionate desire to throw yourself into your work? Ask youself an even harder question? What are you willing to give up in order to have a business that serves your life? Then, decide to change what you are doing right now or to change your mind set about what your are doing right now to include, accept, develop a love for your business.

Do that, and the rest, particularly marketing, gets pretty easy.

How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!