Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The 10 Natural Marketing Advantages of Small Business – Small Is the New Big
Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It’s obvious that small businesses possess natural advantages in this arena, so the rush is on to think small. Acting like a small business, it seams, […]
Making Your Case
Over the course of the last twenty years I have had the occasion to work with several very large non-profit agencies. One of the things that all non-profit agencies must get good at to survive is asking for money. The standard tool used in fundraising is something called a case statement. A case statement, as […]
Make Every Document A Marketing Document
Every scrap of paper that leaves your business is performing a marketing function. Today’s idea is not earthshattering, but it is one that many businesses, large and small, overlook. You send invoices, fax covers, memo, notes, request and all other manner of “non-marketing” related correspondence to – you guessed it, your clients, referral sources and […]

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Another Fan of Duct Tape Marketing
Scott Allen the entrepreneur writer at About.com, contributor to Fast Company and author of the Virtual Handshake named little old Duct Tape Marketing as one of the Top 10 Most Practical Blogs for Entrepreneurs The entire list is well worth a visit and I am thankful to be a part of it.
Proof of the Power of the Hand Written Note
About a week ago I wrote a post that explained the renewed marketing power of the hand written note. One of my readers, David Lorenzo, actually thought I was serious and he took my advice and ran with it. Below is David’s post about his very positive experience using this little strategy. I don’t always […]

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Stop Wasting Prime Web Real Estate
A bit of a soap box speech today, but I can’t take visiting another small business web site only to be greeted by a home page that says – Welcome to our web site! (then of course, the title tag is the name of the company) It’s like someone wrote this rule that, if you […]
Integrating New Marketing Technology
Blogs, podcasts and RSS are all the rage in marketing circles, but sometimes you’ve got to remind folks just why that is. In my book, new technology for new technology sake can be a waste of time or, at least, a distraction if there is no marketing payoff in its use. For some, seeing the […]
My Dirty Little Marketing Research Secret
Look, this post is hard for me to write. I like to think of myself as an NPR kind of smart guy, but I have to tell you that the one place I turn to keep myself rooted in how the world thinks and buys, you know, marketing research, is PEOPLE magazine. I know, not […]
Hand-Written Notes Have Become A Power Tool
A couple nights ago I was sitting in my car waiting for one of my daughters to finish up soccer practice. I can’t sit still for more than about 10 minutes so I rooted around the car to find something to read or otherwise use up the wait. The only thing I could find was […]

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