Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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John Jantsch on Nemo Radio – The Self-Reliant Entrepreneur
John Jantsch visits with John Nemo on Nemo Radio to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch started his own marketing firm over 30 years ago, but his business has changed a lot over the years. He knows firsthand that the entrepreneurial journey is never a straight road, and that it can be helpful […]
Weekend Favs February 29
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Crafting Growth-Focused Content for Your Business
Marketing Podcast with Lance Cummins Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy, the growth content company. If you know anything about marketing today, you know that it’s all about content. But with that word getting tossed around so frequently, it sometimes […]

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During the call you’ll learn:

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Leveraging Thought Leadership – The Self-Reliant Entrepreneur
John Jantsch visits with Peter Winick on the Leveraging Thought Leadership podcast to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in marketing circles for his small business marketing expertise. He’s written five books in that space, but this latest book is a major departure. The Self-Reliant Entrepreneur is much more of a […]
Podcast
Focusing on Gratitude to Build Relationships
Marketing Podcast with Chris Schembra Podcast Transcript My guest on this episode of the Duct Tape Marketing Podcast is Chris Schembra. He’s the founder of the 7:47 Club and the author of Gratitude and Pasta: The Secret Sauce for Human Connection. Schembra began his career as a Broadway producer, but after returning from a business trip […]

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Designing the Perfect Sales Process
Advances in technology and changes in digital marketing have radically shifted the customer journey. Where there used to be clear delineation between the sales and marketing teams’ roles and responsibilities, things are a lot murkier nowadays. Prospects are able to do more initial research on their own. So it’s sometimes unclear where marketing ends and […]
Coach vs. consultant
Are you a coach or a consultant – does your business hire coaches or consultants? The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each. To me, a coach is charged with holding a client accountable to stated actions, goals and […]
The Future of Small Business Marketing is In-House
In a recent blog post identifying marketing insights for 2020, I mentioned the idea that more small business owners should and are taking basic marketing tactics in-house. Now, that may seem like an odd trend for a marketing consultant to promote but let me tell you a story about a typical small business today in […]
Weekend Favs February 22
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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