Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Podcast
Honest Startup Advice From Somebody Who’s Been Through It
Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their […]
How to Improve Customer Retention Through Paid Search
A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to […]
Weekend Favs July 20
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Podcast
Setting Priorities to Make Time for What Matters
Marketing Podcast with Laura Vanderkam Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities. Vanderkam is the author of several other time-management and productivity books, […]
What Does the Future of Paid Search Look Like?
Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and business owners to be forward-thinking. Noting […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Weekend Favs July 13
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Everything You Need to Know About Creating Strategic Content
Marketing Podcast with Rachel Parker Podcast Transcript Content, content, content—are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]
Podcast
Learning to Speak Like a Pro
Marketing Podcast with Grant Baldwin Podcast Transcript Lots of folks seem to be teaching public speaking these days, and with good reason. While becoming a sought-after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this […]
Why A Solid Landing Page is Key to Effective PPC
Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing. Instead of sending people to a generic page, it’s far more […]

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