Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Why Paid Search Must Be Part of Your Mix
Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. If anything, the importance of advertising in general, and […]
Six Pixels of Separation Podcast – The Self-Reliant Entrepreneur
John Jantsch stops by the Six Pixels of Separation podcast to chat with host Mitch Joel about his latest book, The Self-Reliant Entrepreneur. Jantsch’s book is designed as a series of 366 daily meditations for entrepreneurs, aimed at helping them grow personally and professionally. Jantsch is a huge fan of literature, and so he’s turned […]
Weekend Favs January 4
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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How Mobile Has Impacted the Customer Journey
The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through […]
The Top 10 Duct Tape Marketing Podcast Episodes for 2019
2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur, which was released in October. In honor of an […]

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Weekend Favs December 28
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Conversations with Phil Gerbyshak – The Self-Reliant Entrepreneur
John Jantsch discusses his latest book, The Self-Reliant Entrepreneur, on Conversations with Phil Gerbyshak. The book is designed as a daily guide for entrepreneurs who are seeking guidance and meaning while on their entrepreneurial journey. Filled with 366 meditations and quotes from transcendentalist authors of the 19th Century, Jantsch closes each entry with a challenge […]
Important KPIs for Each Phase of the Customer Journey
The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpoint and evaluate key performance indicators […]
Podcast
Small Business Marketing Insights for 2020
Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been some big trends in the world of marketing—things like AI—getting a lot of buzz, I’m […]

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