Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Podcast
7 Reasons Why a Podcast Can Help You Grow Your Business
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting.  In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts. It […]
Podcast
Building Good Relationships Is the Goal of Great Networking
Apple Podcasts | Android | RSSMarketing Podcast with Dr. Ivan Misner In this episode of the Duct Tape Marketing Podcast, I interview Dr. Ivan Misner who is the founder and chief visionary officer of the business networking organization BNI. BNI was founded in 1985, the organization now has over 9,500 chapters throughout every populated continent […]
No one can tell you how to feel right now.
Well, the last few months have thrown us all for a loop; that’s for sure. And now this, another chapter, one of unrest, undoubtedly related to the fear, hopelessness, and divisiveness brought on by heightened overwhelm of a pandemic. Yes, riots and protests, sparked by another senseless death of a black man at the hands […]

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Podcast
How to Get the Best Out of Your Virtual Meetings
Apple Podcasts | Android | RSSMarketing Podcast with Mike Fraidenburg In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts. Mike’s […]
Podcast
Focus on Your Customer to Grow Your Business
Apple Podcasts | Android | RSSMarketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution. Simon also teaches […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

The Small Business Guide to Podcasting
The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Below find seven great reasons every business should consider […]
How to Create Segmented User Experiences
Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]
Podcast
How to Create Your Referral Engine
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch Today I want to talk about what is probably the highest pay off marketing activity right now. Obviously there is a lot going on in the world today. I find that a lot of people are looking around trying to figure out what they […]
Weekend Favs May 23
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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