Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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How to Start Your Speaking Business
Marketing Podcast with Grant Baldwin Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with speaking expert Grant Baldwin. He is a professional speaker himself, a speaking coach and founder of The Speaker Lab, and the author of the new book The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, […]
Cultivating Compelling Communications for Your Business
Marketing Podcast with Justin Brady Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with PR expert, writer, and podcaster Justin Brady. Brady partners with companies in the emerging tech space, designing strategies and crafting stories that reach audiences of millions. In addition to his work in the emerging tech PR and […]
Eventual Millionaire – The Self-Reliant Entrepreneur
John Jantsch speaks with host Jaime Masters on her podcast the Eventual Millionaire about his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in the world of small business marketing, but his latest book is a departure for him. He wanted to move beyond the world of marketing how-tos and write a “why-to” for entrepreneurs. […]

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How to Create Your Core Story and Message
When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action. Creating a core story—one that speaks to the heart of what you do, […]
Weekend Favs March 7
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Creating Policy Changes to Benefit Small Businesses
Marketing Podcast with Karen Kerrigan Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Karen Kerrigan, CEO and president of the Small Business & Entrepreneurship Council. Kerrigan has been leading the organization for more than 26 years, where she advocates for entrepreneurs and small business owners across the country. She regularly testifies before […]
Great Experiences Make for Loyal Customers
Marketing Podcast with Micah Solomon Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with best-selling author, and one of America’s most popular keynote speakers on the topic of building bottom-line growth through customer service, Micah Solomon. Customer service may have improved over the years, but customer expectations are on the rise as […]
Embracing Individuality to Grow Your Community
Marketing Podcast with Bryan Wish Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with entrepreneur Bryan Wish. He is the founder of BW Missions, an organization that helps clients develop their brands and communities globally. Growing up, Wish never quite felt like he fit into any traditional boxes. Instead […]
How to Build Your Ideal Client
If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do business with everybody, but realistically, there are going to be some who are a better […]

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