Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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The good thing about websites is that you can pack a whole bunch of stuff on them. But, of course, that’s the
Nobody hand writes a note these days. Well, most nobody. But that’s what makes it so effective as a marketing tool. Look
Google, usually known for cutting edge stuff, finally got around to launching a weblog. Oh they own Blogger and no doubt thousands
People, or better yet your prospects, learn in different ways. Some need lots of specific details, some need pictures, and some just
You only have so much time in a day right? So wouldn’t it make sense to focus as much of your time
Marketing Sherpa is sponsoring what they call the “Readers’ Choice Awards for Weblogs“ The Duct Tape Marketing Weblog has been nominated as
One of the things I love about Google is that they keep adding more and more stuff you can do with their
The search engine gurus are whining once again as rumor has it Google has another shake-up planned. And, then of course, they
Small business owners often ask me to identify the best marketing strategy around. My answer to this question usually causes one of
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