Just In Case They Don't Get It

Just In Case They Don't Get It

Just In Case They Don't Get It

By John Jantsch

People, or better yet your prospects, learn in different ways.

Some need lots of specific details, some need pictures, and some just need to look into your eyes and shake your hand.

The point is, you must give your target market information in many forms.

One of my favorite forms of education is the case study.

A case study is really little more than your explanation of how you successfully delivered your service to a real life client.

The reason case studies are so powerful is that they allow the potential client to see themselves getting the result. They can identify. “Hey, I’ve got that very same problem and you helped them, so you might be able to help me.”

Here’s a great format for a case study.
1) Define the client or situation – Attorney in a large midwestern law firm
2) Define the problem – No real focus on a target market, couldn’t seem to compete with well established attorneys
3) Solution offered – Research markets, interviewed clients, created a marketing plan that called for him to focus exclusively on one market segment
4) Result Achieved from working with you – Tripled revenues in less than 6 months

These are the details of a real life client by the way.

Create 10 or 12 of these and you will have the foundation of a very persuasive set of marketing materials.


4 Tips for Driving the Customer Journey with CRM
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their […]
Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x