Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Tom Ehrenfeld’s answer John Jantsch – That’s such a tough one for me because I’m not a number guy. Sell enough each
Tom Ehrenfeld’s answer John Jantsch – I think this is one that people either get or they don’t get. That’s why some
Tom Ehrenfeld’s answer John Jantsch This is such an important marketing idea and few businesses get it fully. (me too) Some of
Tom Ehrenfeld’s answer John Jantsch I love Tom’s answer…I’m just going to shut-up and listen!
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If you want to make an impact on your target market, you must get them in the habit of seeing and hearing
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