Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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The title of this post is a quote attributed to one of the biggest names in advertising, David Ogilvy. A recent article
I run across small business owners everyday that put all of their web assets, including their domain name, in the hands of
You like change, you’re sick of that tired old marketing message and that worn our direct mail letter. Guess what, it’s a
Bo Burlingham, author of Small Giants and recent podcast guest, is conducting a free online seminar this Thursday, May 11, under the
My guest on this week’s Duct Tape Marketing podcast show is Bo Burlingham, Inc magazine Editor-at-Large and author of Small Giants –
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I get lots of requests for information on both writing and correctly formatting press releases. While a press release is not the
I spend a great deal of time on this blog uncovering and reporting on new small business marketing tools. One of the
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