Are You Bored With Your Marketing Message?

Are You Bored With Your Marketing Message?

Are You Bored With Your Marketing Message?

By John Jantsch

You like change, you’re sick of that tired old marketing message and that worn our direct mail letter.

Guess what, it’s a pretty good bet that your target market hasn’t even heard it yet, let alone grown tired of it.

You’ve got put your best marketing message out there and then stick with until the cows, or whatever other farm animal works for you, come home.

That’s not the same thing as telling you to stick with a lousy message no matter what. I don’t know if your message is effective, that’s something you must continually measure, but I do know that you may get sick of it long before you have the chance to discover its effectiveness and you must resist the urge to change for change sake.

Measure and test, measure and refine, measure and tweak, but don’t jump ship until your testing proves beyond the shadow of a doubt that you have a new winner. (In case you were counting that was 3 cliches in one blog post)

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Is Entrepreneurship in Your DNA?
Marketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women business entrepreneurs and minority business entrepreneurs. […]
How to Embrace a Competitors Mindset to Grow Your Business
Marketing Podcast with Jake Thompson In this episode of the Duct Tape Marketing Podcast, I interview Jake Thompson Chief Encouragement Officer at Compete Every Day. Through Jake’s experience as an athlete, entrepreneur, and speaker, he has learned how we can be move closer to the career, health, and life we desire by changing just a […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system