Are You Bored With Your Marketing Message?

Are You Bored With Your Marketing Message?

Are You Bored With Your Marketing Message?

By John Jantsch

You like change, you’re sick of that tired old marketing message and that worn our direct mail letter.

Guess what, it’s a pretty good bet that your target market hasn’t even heard it yet, let alone grown tired of it.

You’ve got put your best marketing message out there and then stick with until the cows, or whatever other farm animal works for you, come home.

That’s not the same thing as telling you to stick with a lousy message no matter what. I don’t know if your message is effective, that’s something you must continually measure, but I do know that you may get sick of it long before you have the chance to discover its effectiveness and you must resist the urge to change for change sake.

Measure and test, measure and refine, measure and tweak, but don’t jump ship until your testing proves beyond the shadow of a doubt that you have a new winner. (In case you were counting that was 3 cliches in one blog post)


How to Discover and Embrace Your Creative Side
Marketing Podcast with Tania Katan Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same. Her speaking, training, and workshops are designed to help and inspire […]
The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x