Bo Burlingham on Little Giants

Bo Burlingham on Little Giants

Bo Burlingham on Little Giants

By John Jantsch

My guest on this week’s Duct Tape Marketing podcast show is Bo Burlingham, Inc magazine Editor-at-Large and author of Small Giants – Companies that choose to be great instead of big.

We spend a great deal time talking about the common characteristics he discovered when researching small companies that consistently ranked very high in terms of both customer and employee satisfaction. A particularly interesting thread is that he felt each of these companies were somehow positively impacted by the communities where they were founded – and perhaps would not be the company it was without this community place.

Bo is a gracious storyteller and has created an inspirational work for all the small business owners who want to do what they love without the preasure to be the next big IPO. Of course, what you also find in his book is that a lot of small giants grow relatively large doing what they love.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x