Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Every business is a marketing business and, to some degree, every business is an information business. With those two concepts in play
Google launched a video ad option for AdWords this week and it is meeting with mixed reviews. Some Internet marketing types have
I had a great interview with Jack Covert, founder and President of 800-CEO-READ over on the Duct Tape Marketing podcast. CEO READ
Partnering with other businesses, both on and offline, is a tremendous way to increase your brand’s awareness while gaining valuable referrals and
I interviewed Michael Port this week on the Duct Tape Marketing podcast. Michael Port is the author of Book Yourself Solid and
Rob Kirby has taken over writing the Design Matters blog here at the Duct Tape Blog Channel. Join me in welcoming Rob.
Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still
Advertising pervades most of our waking moments (and likely some of our slumber). So much so that we are getting pretty good
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