Every business is a marketing business and, to some degree, every business is an information business.
With those two concepts in play I’d like to break down a strategy that any business could adopt and apply with potentially profound results.
The strategy has three component. One is very common and the basis of most business, the other two are rarely considered by most small businesses and the three, employed in chorus, are profound.
The components are my three Cs of marketing – Content, Contact, Community.
Content is simply the development of highly valuable content. The kind of content that people would pay to get or have filtered for them. The kind that you can turn into information products – no matter what business you are in.
Contact is simply making contact with a audience hungry for this content and finding ways to package and offer this content/information no matter what you really sell or make – think ebooks, teleseminars and offline products.
Community is taking a group that enjoys your content and contact and finding ways to bring them together to make the content and contact better, more useful, bigger for all. This can be as basic as holding group training or even group client lunches around a theme.
So, which of the Cs are you missing? Do you need to focus on developing content, documenting your successful processes? Have you taken any stabs at building community around your products and services?
The business that practices all three of the Cs will stand out from their competitors and dominate their market