Is Pay Per Call Advertising Working?

Is Pay Per Call Advertising Working?

Is Pay Per Call Advertising Working?

By John Jantsch

Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still a little tough to know if this play makes sense for the typical small business.

The bottom line lies in understanding your lead conversion process – does it require a phone conversation with a prospect – and testing.

Marketing Sherpa continues its effective practice of presenting new stategies inside a case study or interview with a real user with this article – Initial Test Results From Pay Per Phone Call Search Ads


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