Is Pay Per Call Advertising Working?

Is Pay Per Call Advertising Working?

Is Pay Per Call Advertising Working?

By John Jantsch

Lots is being said about pay per call advertising but so little exists in terms of measurable results that it is still a little tough to know if this play makes sense for the typical small business.

The bottom line lies in understanding your lead conversion process – does it require a phone conversation with a prospect – and testing.

Marketing Sherpa continues its effective practice of presenting new stategies inside a case study or interview with a real user with this article – Initial Test Results From Pay Per Phone Call Search Ads


The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
A Quick and Effective Approach to Facebook Advertising
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 billion monthly actives, with almost 1.5 billion using it every day. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x