Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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I’m teaching a course starting next Wednesday (10th) and running the following two Wednesdays where I will walk through ways for small
No matter how far this whole Internet thing comes, there will always be some great prospecting to be done offline. I don’t
Let’s start with the assumption that anyone in your organization that comes into contact with a prospect or a client is a
I posted an interview with Scott Allen on the Duct Tape Marketing Podcast today. Scott is the coauthor of The Virtual Handshake:
Make a strong, over the top, offer, guarantee, try before you buy, come in and get a no strings attached sample, and
Basecamp is a web app with a very nice set of features for project management. The software is the creation of 37
It’s funny how often small business owners will spend months chasing a new customer and then once they land them, they have
Think about this for a New Year’s Marketing mantra: Tis better to get one generation tactic working reasonably well than to run
Anyone that gets my Duct Tape Marketing weekly newsletter already knows that I’m a big music fan. Just for fun I recommend
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