Anyone that gets my Duct Tape Marketing weekly newsletter already knows that I’m a big music fan. Just for fun I recommend one album I like each week that same way I might a book or web site. The funny thing is that I even though my newsletter is about marketing, my readers love to comment on my music selections.
I can’t help but make a marketing point here. Sometimes it’s the addition of seemingly unrelated information in your marketing materials that helps people see you as a person as opposed to simply another newsletter they like to read. So tell your story in your marketing – get personal enough that your reader can get a picture of what you value.
But, my real point today is to tell you about the new Google Music Search. This new engine allows you to put in the name of artist, song, album or even a line in a song and get music related search results. From there you can click on an album or song and get a link to iTunes or several lyric sites to get the words. You can also refine your searches to get links to a certain artist’s website or collection of photos. Can’t remember the title of song? Just key in a few words and presto – you’ve got every version ever recorded.
Nice little tool for us music buffs.
Google Music Search
Personalized Marketing
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