Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Podcast
Why Great Leaders Give Less Advice and Listen More
Marketing Podcast with Michael Bungay Stanier Podcast Transcript Today on the podcast, I speak with Michael Bungay Stanier. He is the founder and CEO of Box of Crayons and the author of several books, including The Coaching Habit: Say Less, Ask More, & Change the Way You Lead Forever. In both his business and his […]
What’s Included in a Perfectly Optimized Homepage?
When you’re trying to get your business noticed online, you need to create a website that stands out. While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy. Building a site with the following […]
Weekend Favs March 30
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Podcast
Erasing Limits to Find Your Purpose
Marketing Podcast with Laura Gassner Otting Podcast Transcript Today’s guest on the podcast is keynote speaker, author, and founder and Chief Catalyzing Officer at Limitless Possibility, Laura Gassner Otting. With a background in recruiting in the nonprofit sector, she has walked countless leaders through major career shifts and changes. This work prepared her for what […]
How to Stand Out From Content Clutter
The internet is filled with a staggering amount of content. A Google search can turn up tens of millions of results for a single query in seconds. So you’re an expert in your field, and you’re diligently creating content each week. But what is going to give you the edge up on all of the […]

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Weekend Favs March 23
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Podcast
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]
The Sales Team Dos and Don’ts for Creating Content
Content creation falls squarely in the domain of your marketing team, right? Yes, it’s true that marketers set strategy and create the content that supports that vision. But no team is an island, and in reality, it’s the sales team that is out there interacting with prospects and customers each and every day. Your sales […]

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