Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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How to Improve Your Customer’s Journey
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch In today’s podcast, I want to talk with you about something I’ve been thinking about a lot. It’s actually one of the key elements in my next book. But first, let’s start with some back story.  In the 80s, there was a brand that […]
Weekend Favs May 16
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Tips of the Trade with Seth Godin
Apple Podcasts | Android | RSSMarketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, author, entrepreneur, and most of all a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has […]

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Creating a customer success journey
Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young to remember this fad, you can […]
Podcast
How to Build a Brand People Love
Apple Podcasts | Android | RSSMarketing Podcast with Emily Heyward In this episode of the Duct Tape Marketing Podcast, I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Weekend Favs May 9
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
How to Create Online Course Business Success
Apple Podcasts | Android | RSSMarketing Podcast with Danny Iny In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, the founder and CEO of the online business education company Mirasee. His work on strategy training won special recognition from Fast Company as a “World Changing Idea.” He has been featured in […]
Podcast
Think Smaller to Innovate Today
Apple Podcasts | Android | RSSMarketing Podcast with John Jantsch Right now, at the beginning of May 2020, a lot of businesses are encouraging you to innovate. Distilleries are making hand sanitizer, bakeries are teaching online classes, and so on. This has many people asking; What should I do? How should I innovate? I […]
The 7 Steps to Keyword Research
Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing a successful marketing maturity model. While it’s […]

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