Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Relationship Between the Marketing Hourglass and Maturity Model
The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Over the years, I’ve developed two systems that inform all of the […]
Dr. Sabrina Starling Reviews The Self-Reliant Entrepreneur
Dr. Sabrina Starling, the Business Psychologist and founder of Tap the Potential, has reviewed John Jantsch’s latest book The Self-Reliant Entrepreneur. The book is a departure for Jantsch from his previous publications, which have been focused on marketing advice and how-tos. This book is one that Jantsch has been describing as a “why-to;” it’s formatted […]
Weekend Favs November 30
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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John Jantsch on the Local U Deep Dive Podcast – The Self-Reliant Entrepreneur
John Jantsch sat down with Mike Blumenthal and Carrie Hill, hosts of the Local U Deep Dive Podcast, to discuss local marketing, reviews, and his latest book, The Self-Reliant Entrepreneur. Jantsch gives an overview of his career—he founded his own marketing firm 30 years ago and has developed a system for small businesses marketing—and segues […]
The Shaun Tabatt Show – The Self-Reliant Entrepreneur
John Jantsch appeared on the Shaun Tabatt Show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch sits down with Tabatt and shares his own personal entrepreneurial journey and how that led him to write this latest book. As someone who started his own marketing consulting firm 30 years ago, Jantsch understands how challenging the […]

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Podcast
How to Attract and Hire the Best Talent
Marketing Podcast with Dr. Sabrina Starling Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Dr. Sabrina Starling. She is the founder of Tap the Potential and the author of the How to Hire the Best series. Dr. Starling became a psychologist to better understand people, and she now uses those skills […]
A Small Business Guide to Instagram Stories
Instagram has quickly become one of the most important social media platforms for small business owners. With more than 1 billion active users each month, Instagram provides a tremendous opportunity for businesses looking to reach a new, relevant audience. While you do have the option to create static posts on Instagram, one of the fun […]
Weekend Favs November 23
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
When and How to Sell Your Business
Marketing Podcast with Chad Peterson Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City business owner Chad Peterson. Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building your business, you deserve […]

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