Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Podcast
Creating a Community for Entrepreneurs
Marketing Podcast with Abdo Riani Podcast Transcript Today’s guest on the podcast is Abdo Riani. An entrepreneur himself who runs several different ventures, on this episode we focus on Startup Circle, a platform that allows established entrepreneurs to share what they’ve learned along the way with those who are starting their own businesses. Riani shares […]
How to Incorporate Marketing Automation Into Your Existing Strategy
When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging. Fortunately, marketing automation tools can […]
Weekend Favs January 26
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Podcast
How Installing a Marketing System Serves Consultants and Their Clients
Marketing Podcast with Ben Robertson Podcast Transcript This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena, a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network. Robertson was a financial consultant prior to turning his attention to […]
4 Ways to Get Creative with Marketing Automation
A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks. But the potential applications for marketing […]

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Weekend Favs January 19
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Getting the Most Out of Your Content
Marketing Podcast with Pamela Wilson Podcast Transcript Today on the podcast, I chat with Pamela Wilson, founder of BIG Brand System. Through her company, Wilson teaches small business owners how to plan for and grow a business through its four distinct stages. On today’s episode, we discuss her book, Master Content Strategy: How to Maximize […]
Podcast
The Three Elements of an Effective Total Online Presence
Marketing Podcast with John Jantsch on Total Online Presence Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on how consumers behave online, it’s easy […]
How to Create Effective Follow Up Campaigns
Follow up campaigns can be a tricky thing for small business owners to manage. Not only do they take time and energy to create, but there’s always that nagging question: What is the line between being persistent and being annoying? While it might seem like you’re crossing that line, the reality is that most people […]

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