Fox Point Dental is a whole-health, family dental clinic in Lakewood, Colorado, owned and managed by Dr. Elizabeth Turner, DMD. Dr. Turner provides general, restorative, and cosmetic dental services to help her patients smile confidently, breathe clearer, and live healthier lives. In November of 2020, Dr. Turner entered the realm of entrepreneurship when the founders of Fox Point Dental transferred ownership to her. Along with the transfer came a few loyal patients. However, with a patient load of only 10 per month, Dr. Turner knew she had to increase awareness of her clinic and attract new patients.
Client Profile
Business Name: Fox Point Dental
Industry: Health Industry
Location: Lakewood, Colorado
Years in Business: 10 - 20 years
Employees: 1 - 10
Website: foxpointdental.com
The Challenge
Fox Point Dental, a local dental practice in Colorado, was struggling to attract new patients and increase their online presence. The practice had been relying on traditional advertising methods that were no longer as effective in the digital age. They needed a modern and effective marketing strategy to grow their business and compete in the local market.
The Solution
Duct Tape Marketing stepped in to help Fox Point Dental develop and implement a comprehensive marketing strategy that focused on four main areas:
The Results
With Duct Tape Marketing's comprehensive marketing strategy, Fox Point Dental experienced significant business growth:
Client Testimonial
“Working with Sara and her marketing team has been beyond what I could have hoped for! As a doctor who is very busy dealing with patients and trying to run a business, I can't say how much I appreciate how organized, efficient, and goal-specific they are.
I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, they have helped me make a dent in a saturated market.
I have new patients flooding in, yet because of their brand-specific marketing, my patients know my name, my kid's names, even my dog's name. We have been able to grow in size yet not lose touch with those most important to us; our patients.
I'm super excited for the future and am actually planning on expanding my brand further with their help. Very grateful to have found this team!"
Dr. Elizabeth Turner
Owner of Fox Point Dental
Conclusion
Fox Point Dental’s results demonstrate the transformative power of a well-executed marketing strategy in increasing awareness and attracting new patients, especially when working with a new business owner. By partnering with Duct Tape Marketing, Fox Point Dental revamped their online presence, attracted new patients, and experienced remarkable business growth. With a focus on website optimization, content marketing, online advertising, and strategic planning, Duct Tape Marketing helped Fox Point Dental adapt to the digital age and thrive in a competitive local market.
The impressive results speak for themselves: website traffic, SEO efforts, Google Business Profile views, and new patient acquisition all increased dramatically. This success translated into a 300% growth in production within the first year.
By increasing brand awareness and leveraging targeted marketing efforts, Fox Point Dental was able to stand out and make a dent in a saturated market. They not only attracted new patients but also created meaningful connections with them, ensuring that the practice's growth did not come at the expense of personalized patient care.
As a marketing agency, we are proud to showcase the Fox Point Dental case study as an example of our commitment to helping businesses grow and succeed in the digital age, particularly when working with new business owners. If your business is in need of a marketing revamp, don't hesitate to reach out to us for a tailored solution that will drive results and fuel your success.