Transforming a Local Remodeling Business into an Industry Leader

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Schloegel Design Remodel is a premium residential remodeling company with over 40 years of experience, proudly serving the Kansas City community. A family-owned business, Schloegel has established a leadership position in the market and is regarded as an innovator within the remodeling industry. However, in a price-sensitive and commodity-driven sector, standing out from the competition requires a robust and clear brand promise.

Client Profile


Business Name: Schloegel Design Remodel

Industry: Construction

Location: Kansas City, Missouri

Years in Business: Over 40 years

Employees: 51-200

Website: remodelagain.com

The Challenge

Schloegel Design Remodel is a premium residential remodeling company with over 40 years of experience, proudly serving the Kansas City community. A family-owned business, Schloegel has established a leadership position in the market and is regarded as an innovator within the remodeling industry. However, in a price-sensitive and commodity-driven sector, standing out from the competition requires a robust and clear brand promise.

The Solution

Duct Tape Marketing worked closely with Schloegel to develop a comprehensive marketing plan that addressed their specific challenges. This plan included:

  • Identifying ideal client personas: Understanding their target audience enabled Schloegel to create tailored marketing messages that resonated with potential customers.
  • Developing a core message: By crafting a unique and compelling brand promise, Schloegel was able to differentiate themselves from competitors and communicate their value to potential clients.
  • Outlining the customer journey map: Duct Tape Marketing helped Schloegel map out the stages of their customer journey, enabling them to optimize their marketing efforts and improve customer experience.
  • Setting goals to assess results and optimize the strategy further: Regular evaluation of marketing efforts allowed Schloegel to adjust their strategy and maintain a strong competitive advantage.

By focusing on these key elements, Schloegel was able to generate leads primarily through organic inbound calls and referrals. Despite industry-wide challenges such as a shortage of qualified, skilled workers, Schloegel's growth continued in double digits every year, driven by a strong presence and a consistent brand message.

The Results

By partnering with Duct Tape Marketing, Schloegel Design Remodel achieved remarkable results:

  • Sales grew by 27% (double-digit growth for the last 10 years)
  • Profit grew by 12% (even with current supply issues)
  • Web traffic grew by 21% (organic traffic by 54%)
  • Google Business reviews grew 15% (The highest-rated contractor in their area)
  • Calls and requests from the website grew by 27%
  • Candidate leads grew by 324%

Client Testimonial

"Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future, and our business is booming. If you want to grow your business big-time, Duct Tape is your answer."

Jake Schloegel

President & CEO Schloegel Design Remodel

Conclusion

A compelling brand message and a well-defined marketing strategy is essential for differentiating your business from the competition. Schloegel Design Remodel's success serves as a prime example of the power of a comprehensive marketing system that focuses on a unique brand message and a complete customer journey.


While other businesses in the remodeling industry struggle to generate leads and remain competitive, Schloegel Design Remodel has consistently experienced growth thanks to the marketing system developed by Duct Tape Marketing.


Don't let your business fall behind. Discover how a tailored marketing system from Duct Tape Marketing can help you stand out from the competition and generate more leads than ever before. Invest in your growth and experience the transformative impact of a solid marketing strategy.

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