PROVEN RESULTS FOR 1,000s OF BUSINESSES!
Transform your small business with our Strategy FIRST Framework
The key to marketing success is attracting the right customer with the right message and the right offer. That’s the essence of a great marketing strategy and that is what our strategy experts will create for you.
Schedule a Free Consultation with your Fractional CMO today
Book your FREE Strategy Session and unlock the 3 Essential Benefits of our marketing system.
Attract Only Ideal Clients
No More Time Wasted on Unqualified Leads.
Differentiate Your Business
Stand Out from the Crowd and Crush Your Competition.
Charge a Premium
Position Yourself as the Go-to Expert in Your Niche.
Our clients' success stories speak for themselves.
Discover how our strategy FIRST framework has transformed the lives and businesses of our clients.
Sales growth of +107% & proﬁts per order increased 30% in less than one year.
Fox Point Dental
600% client growth in under 6 months after brand strategy and website overhaul.
Schloegel Design Remodel
Double-digit growth and the best-rated business on Google.
Strategy First Blueprint
A comprehensive marketing strategy customized to your business.
Marketing lives and dies by developing "Strategy Before Tactics" - We think this step is so important that we start every new client engagement with Strategy First.
HOW WE WORK
Your customized roadmap to marketing success.
At Duct Tape Marketing, we believe that every business has unique marketing needs. That's why we've created a systematic approach to help you unlock your full potential and achieve marketing success. Our Strategy FIRST process uncovers your ideal clients, maps out their customer journey, and develops a tailored execution plan to ensure your business stands out in the competitive landscape.
Unlock Business Potential:
We begin by assessing your current marketing strategy, with a Total Online Presence Audit and Competitive Analysis to establish benchmarks, pinpoint areas of improvement, and uncover new opportunities to grow your business.
Uncover Ideal Client:
Next, we dive deep into your target audience to identify your ideal clients. We create a clear and compelling message that sets you apart by conducting live client interviews, identifying your competitive edge, creating unique client profiles, and crafting a core marketing message for your target audience.
Map Customer Journey:
We then analyze the entire customer journey, using our proprietary Marketing Hourglass technology to design a clear and actionable plan that guides customers from awareness to repeat and referral, along with an easy-to-implement plan for you and your team to use.
Build Execution Plan
Finally, armed with insights and data, we develop a tailored and comprehensive editorial plan that makes content creation a breeze and develop your execution calendar, aligning your channels, content, cadence and priorities.
After Strategy FIRST, choose the Level of Support you need
Get the right Level of Support for Your Business - From Strategy Guidance to Full Implementation
Fractional CMO Service
Expert Strategic Guidance Tailored to Your Business
Fractional CMO + Implementation Team
A Dedicated Team to Execute Your Marketing Plan
Fractional CMO + Implementation Team + Managed Team Member
Full Support for Seamless Marketing Execution and Growth
Some of the true small businesses we've served
Take the next step and see how we work.
Ready to Skyrocket Your Business Growth? Let Our Strategy First Marketing System Propel You to Success!
Schedule a free, no-pressure consultation call to see if we are a fit.
Frequently Asked Questions
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business:
- Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.
- Research online to see which consulting companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.
- You can also look for marketing consultants who work independently from larger companies and offer their services to businesses for a fraction of the price. Make sure to schedule an introductory meeting to learn more about their background and experience before hiring them.
- When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals.