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The key to marketing success is attracting the right customer with the right message and the right offer. That’s the essence of a great marketing strategy and that is what our strategy experts will create for you.
Book your FREE Strategy Session and unlock the 3 Essential Benefits of our marketing system.
No More Time Wasted on Unqualified Leads.
Stand Out from the Crowd and Crush Your Competition.
Position Yourself as the Go-to Expert in Your Niche.
Discover how our strategy FIRST framework has transformed the lives and businesses of our clients.
Alpine Ductless
Sales growth of +107% & profits per order increased 30% in less than one year.
Fox Point Dental
600% client growth in under 6 months after brand strategy and website overhaul.
Schloegel Design Remodel
Double-digit growth and the best-rated business on Google.
A comprehensive marketing strategy customized to your business.
At Duct Tape Marketing, we believe that every business has unique marketing needs. That's why we've created a systematic approach to help you unlock your full potential and achieve marketing success. Our Strategy FIRST process uncovers your ideal clients, maps out their customer journey, and develops a tailored execution plan to ensure your business stands out in the competitive landscape.
We begin by assessing your current marketing strategy, with a Total Online Presence Audit and Competitive Analysis to establish benchmarks, pinpoint areas of improvement, and uncover new opportunities to grow your business.
Next, we dive deep into your target audience to identify your ideal clients. We create a clear and compelling message that sets you apart by conducting live client interviews, identifying your competitive edge, creating unique client profiles, and crafting a core marketing message for your target audience.
We then analyze the entire customer journey, using our proprietary Marketing Hourglass technology to design a clear and actionable plan that guides customers from awareness to repeat and referral, along with an easy-to-implement plan for you and your team to use.
Finally, armed with insights and data, we develop a tailored and comprehensive editorial plan that makes content creation a breeze and develop your execution calendar, aligning your channels, content, cadence and priorities.
Get the right Level of Support for Your Business - From Strategy Guidance to Full Implementation
Expert Strategic Guidance Tailored to Your Business
A Dedicated Team to Execute Your Marketing Plan
Full Support for Seamless Marketing Execution and Growth
Ready to Skyrocket Your Business Growth? Let Our Strategy First Marketing System Propel You to Success!
Schedule a free, no-pressure consultation call to see if we are a fit.
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business: