Minor Shift, Major Impact: How We Achieved a 107% Sales Growth and Enhanced Lead Quality

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Alpine Ductless is a ductless heating and cooling expert in northwest Washington state, owned by Cory and Janette Eckert. They install and service ductless mini-splits and bring comfortable living and sustainability to every home and business they encounter.

Client Profile

Business Name: Alpine Ductless Heating and Air Conditioning

Industry: Home Repair / HVAC

Location: Olympia, WA

Years in Business: 10 - 20 years

Employees: 10-20

Website: alpineductless.com

The Challenge

Over the years, Alpine Ductless successfully expanded its ductless heating and cooling services, consistently generating numerous leads and managing a steady flow of requests and proposals. Despite this, they observed a significant influx of low-quality leads, characterized by artificial inquiries or low sales potential, affecting their business growth and efficiency.

The Solution

Duct Tape Marketing assisted Alpine Ductless in pinpointing and targeting their optimal client profiles, focusing on those with higher sales potential and a greater likelihood of providing referrals or generating repeat business in the ductless heating and cooling sector. This plan included:

  • Identifying ideal client personas: Understanding their target audience enabled Alpine Ductless to create tailored marketing messages that resonated with potential customers.
  • Developing a core message: By crafting a unique and compelling brand promise, Alpine was able to differentiate themselves from competitors and communicate their value to potential clients.

  • Outlining the customer journey map: Duct Tape Marketing helped Alpine Ductless map out the stages of their customer journey, enabling them to optimize their marketing efforts and improve customer experience.

  • Setting goals to assess results and optimize the strategy further: Regular evaluation of marketing efforts allowed Alpine to adjust their strategy and maintain a strong competitive advantage.

By employing Duct Tape Marketing's strategic approach and focusing on these key elements, Alpine Ductless was able to effectively target their optimal client profiles in the ductless heating and cooling sector.

The Results

By partnering with Duct Tape Marketing, Alpine Ductless achieved remarkable results:

  • Sales grew by 107%
  • Sales dollars per order grew by 38%
  • Web traffic grew by 61%
  • SEO traffic grew 56%
  • Goal completions grew by 192%
  • Google Business Profile views grew by 245%
  • Inbound calls grew 100%

Client Testimonial

"The team at Duct Tape Marketing has always been attentive to our needs and responds quickly to any concerns that we've had. Our web traffic has improved significantly since we started using their services.

Every team member that we've encountered has been friendly, kind, knowledgeable, and truly vested in our success.

Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward."

Cory and Janette Eckert

Owners of Alpine Ductless


In conclusion, Duct Tape Marketing's targeted strategies significantly improved Alpine Ductless' client base by focusing on high-quality leads within the heating and cooling industry.

By implementing customized marketing tactics, Alpine Ductless witnessed a remarkable 107% sales growth, 38% increase in sales dollars per order, 61% boost in web traffic, and 192% rise in goal completions. This case study showcases the power of tailored marketing techniques in elevating business performance and achieving outstanding results.

Don't let your business fall behind. Discover how a tailored marketing system from Duct Tape Marketing can help you stand out from the competition and generate more leads than ever before. Invest in your growth and experience the transformative impact of a solid marketing strategy.