The Purpose of a Business

The Purpose of a Business

The Purpose of a Business

By John Jantsch

To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite.

Have any of you discovered that your business can suck the life right out of you. For my first entry of the year I want to urge you to read a book by Brian Tracy.

The book is called [url=http://www.amazon.com/exec/obidos/ASIN/0684803313/jantschcomm-20]Maximum Achievement[/url]

Strategies and Skills That Will Unlock Your Hidden Powers to Succeed. So much of what we accomplish has little to do with talent and lots to do with our thoughts and actions. This is one of the first books that really helped me understand just how much our everyday thoughts control the results we get from our businesses and our lives. But more importantly, it gives a blueprint for how to take charge of those thoughts and use them to succeed.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

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