Where Does Price Fall On The List?

Where Does Price Fall On The List?

Where Does Price Fall On The List?

By John Jantsch

Today a subscriber asked me this question. I thought it was a great
question and that I might as well share my response as well.
~ ~ ~ ~

I know you are the expert in this field so I thought I should ask you.
I have heard may people say that price is way down on peoples decision
making list. Do you know exactly were it is on the average persons list?

This is one of those questions where I get to use my best consultant
answer.

It depends!

Price is where you and your industry have placed it on the buyers list.

The more a prospect come understand how much value they receive
in doing business with your firm the more they will pay. If they ever
come to believe that you may be the only firm in the world who can
give them what they really want then they will pay a premium to do
business with you.

Many companies fail to understand what their customers really want
and then further fail to understand how to differentiate themselves from
everyone else in their business. Your clients or potential clients want
to find a way to tell one business from another. If you don’t give them
a way then they will choose the only way they can seemingly measure
– price.

If you are in what appears to the buyer to be a commodity business
(and really who isn’t) then it is even more important for you to make
doing business with you as much about the experience as it is about
the $3.27 cent cup of coffee


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x