If you want to see...listen
Find a Consultant Become a Consultant

If you want to see…listen

If you want to see…listen

By John Jantsch

I came across the title to this entry while reading a passage in one of the great books of all time. Anam Cara by John O’Donohue. If you’re not familiar with this book I suggest you add it to you reading list. It is a book of Celtic wisdom and has many wonderful moments.

But…to my point.

Building strong marketing relationships (or any relationships for that matter) is primarily an act of listening. Often we are in such a hurry to make sure we are understood that we pass right on by the needs of our clients or even misunderstand what they need so completely that we actually do more damage with our sales pitch than good.

One of the things I do with all of my clients and recommend that you do as well is to get in the habit of asking your clients “Why they buy from you or why they stay with you”

Most times I find that at least one person will tell me something so profound that we actually build our entire marketing campaign around it.

Go out and talk to your clients…only this time listen.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.