2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur, which was released in October.
In honor of an incredible year, I wanted to take a look back at the most popular episodes we aired in 2019.
If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first full week in January with all new episodes and guests.
Pamela Wilson – Getting the Most Out of Your Content
Pamela Wilson is the founder of BIG Brand System and the author of Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish. She is an expert in creating the kind of content that grabs your audiences’ attention and can help you grow your business through the four distinct phases of growth.
Biggest takeaway: You’ll learn about the Lifecycle Approach to content management and creation, which acknowledges that your website will have different content needs at different points in the life of your business.
Solo Show – The Benefits of Including Video on Your Website
Video has become a critical element in marketing strategy. People want to watch video content, and companies are investing in creating videos for their brand. If you haven’t done it already, now is the time for you to incorporate video into your website.
Biggest takeaway: We’ll cover the four types of video content you should include on your website. Plus I’ll share practical, technical tips for video content creation, from how to manage lighting and camera work to where to turn for editing help.
Solo Show – Model for Marketing Maturity, Stage One: Build
Digital marketing provides business owners with dozens of channels through which to reach their audience. From paid ads to social media to SMS marketing to SEO, it’s easy to feel overwhelmed by the options out there. By starting with a solid foundation and a focus on only a handful of the tactics available, you can get those going strong and then expand to more tactics.
Biggest takeaway: We’ll walk through the five elements that go into the build stage of your marketing maturity model, from the creation of your marketing website with SEO and a strong content program, to social media and email marketing. Plus, you can follow the links in this podcast post to catch the episodes on the other two marketing maturity stages, grow and ignite.
Solo Show – Why Your Marketing Must Be Led By Strategy First
One of the main tenets of the Duct Tape Marketing approach to marketing is that your efforts must be led by strategy first. If you’re creating content without a guiding strategy, you’re spinning your wheels. These are the steps you must take to build a solid strategic base for your marketing tactics.
Biggest takeaway: You’ll learn why the first step in developing a solid marketing strategy is identifying your ideal customer, and I’ll give you tips on how to find them.
Jason Kander – Becoming a Great Leader, No Matter What Field You’re In
Jason Kander served in the U.S. military as an Army Captain before transitioning into politics. He was elected to the Missouri House in 2008 and became the Missouri Secretary of State in 2009. He is also the author of the New York Times bestselling book, Outside the Wire: Ten Lessons I’ve Learned in Everyday Courage.
Biggest takeaway: You’ll hear a handful of lessons from Kander’s book – lessons that are takeaways from his time in the military. And while the stories come from Army life, they’re applicable to anyone in a position of leadership.
Matt Scanlon – Managing an Expanding Business, With Your Mission Guiding the Way
Matt Scanlon is a fellow Kansas City business owner. He runs The Hill KC, which began as a local CrossFit gym and has expanded to offer corporate wellness products and services to folks in the community who have disabilities or need help getting access to wellness services.
Biggest takeaway: You’ll hear from an entrepreneur who’s going through the tricky but exciting work of growing his business. Scanlon shares some of the struggles he’s come up against with respect to branding and bridging the gap between the different audiences he’s expanding to serve.
Paul Jarvis – Finding Success and Happiness as a Company of One
Paul Jarvis is a writer and designer who runs his own business and counts among his clients giants like Mercedes Benz, Microsoft, and Shaquille O’Neal. He discusses how to approach the big questions about how to grow your business so that you can build something sustainable that continues to bring you joy.
Biggest takeaway: When you decide it doesn’t make sense to scale, what do you do next? Paul Jarvis is happy as a company of one, and he shares tips for finding your own path as a solopreneur.
Jill Nelson – Growing Your Business While Growing as an Entrepreneur
Jill Nelson is the founder and CEO of Ruby Receptionists. The company provides virtual receptionist services across the U.S., and it regularly lands on “best of” lists as an employer and a service provider.
Biggest takeaway: When you found a company, your role as a leader doesn’t remain stagnant. It grows and changes as your business does the same. Nelson shares her own experience in scaling her business in the episode.
Neen James – The Benefits of Giving Intentional Attention
Neen James is an author, keynote speaker, and leadership expert. She believes that the key to building strong relationships with teammates and customers alike is being intentional in the way you give attention. She is the author of Attention Pays: How to Drive Profitability, Productivity, and Accountability.
Biggest takeaway: When you’re not paying attention, it can cause big problems in your business. Customers and good employees who feel overlooked go elsewhere. James shares why it’s important to give intentional attention to the people who matter most to your company.
James Fell – Setting the Stage for a Moment of Awakening
James Fell is a health expert and the author of several books, including The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, floundering in school, and struggling with money. A moment of sudden awakening changed the course of his life. And he wants to help you find your life-changing epiphany, too.
Biggest takeaway: Even if you’re in a bad spot in your life, you won’t necessarily be motivated to change. Fell walks us through the psychological principles at work that lead us to those epiphanies that can change the course of our lives.
Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!
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