Getting the Most Out of Your Content [Podcast]

Getting the Most Out of Your Content

Getting the Most Out of Your Content

By John Jantsch

Getting the Most Out of Your Content

Marketing Podcast with Pamela Wilson
Podcast Transcript

Pamela WilsonToday on the podcast, I chat with Pamela Wilson, founder of BIG Brand System. Through her company, Wilson teaches small business owners how to plan for and grow a business through its four distinct stages.

On today’s episode, we discuss her book, Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publishand how any small business owner can leverage their strengths to create effective content that gets their business noticed—whether they’re just starting up or have been around for years.

As a keynote speaker, business coach, and leader of various workshops and courses, Wilson has helped companies across the country learn to effectively communicate with their customers.

She and BIG Brand System have been featured in Entrepreneur, The New York Times Small Business Blog, CNN Money, and Mashable.

Questions I ask Pamela Wilson:

  • What does content strategy look like?
  • Is there foundational content that you need to produce first?
  • What is the four day content creation system?

What you’ll learn if you give a listen:

  • Why the things that your website needs in its first year will be different from what it needs after it’s been around for five years.
  • How looking at what your customers are asking about can help direct your content strategy.
  • How you can build on content you’ve already created to get it seen by a wider audience.

Key takeaways from the episode and more about Pamela Wilson:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
How to Master Content Marketing
Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business […]
Podcast
Make Pinterest Your Marketing Secret Weapon
Marketing Podcast with Alisa Meredith Podcast Transcript On the Duct Tape Marketing Podcast today, I visit with visual marketing expert and self-proclaimed “Pinterest nerd,” Alisa Meredith. Meredith is a social media consultant and the content marketing manager at Tailwind, an Instagram and Pinterest scheduling tool. Less than a third of marketers are on Pinterest, but […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system