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What would it take to fiercely insist on yourself every day?

Introducing: The Self-Reliant Entrepreneur

About the book

The Self-Reliant Entrepreneur is organized as a daily devotional with 366 entries, one for each day of the year, including Leap Year. 


Each day starts with a reading from a transcendentalist era author, such as Ralph Waldo Emerson, Willa Cather, Walt Whitman, Louisa May Alcott, and Henry David Thoreau, followed by a reflection and application by the author for today’s entrepreneur.

Writing the book

Writing any book is a bit of a journey for the author, but this book was an epic journey for me. It was such a great opportunity to immerse myself once again into some literature that I had not visited for some time and to reflect as I wrote upon my own life learnings.


I learned a great deal more about myself through writing this book and that is my hope for you when you read it.

Advance praise for The Self-Reliant Entrepreneur

"A book that deserves a spot in every entrepreneur's morning routine."

-Ryan Holiday #1 bestselling author of The Daily Stoic and The Obstacle is  the Way.

"As a life-long fan of inspirational quotes, this book is a daily delight!"

-Marie Forleo, author of Everything is Figureoutable and founder of B-School.

"A daily workbook, designed to challenge you to focus on the hard part-- finding work

that matters. John's prompts are a masterwork."

-Seth Godin, Author, This is Marketing. 


"The Self-Reliant Entrepreneur is a daily dose of the stuff of life-living
and intention setting that every creator must master." 

- Marcella Shinder Global Head of Partnerships - WeWork


More advance praise for The Self-Reliant Entrepreneur 

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Book jacket

The Author

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.


His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Why now


History has a somewhat predictable way of repeating itself. The literature found in The Self-Reliant Entrepreneur was penned during a time when the fabric of America was unraveling and people were finally becoming fed up enough to take action on things like women’s rights, slavery, and religious oppression.


This crisis culminated in the waging of the American Civil War. The current societal and political divide resembles that of the mid-nineteenth century and it’s time for a new generation of artists and entrepreneurs (regardless of current age) to emerge to help reshape unity and consensus before it’s too late.

"You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island of opportunities and look toward another land. There is no other land; there is no other life but this".


- Henry David Thoreau, Walden

A guide for creating a deeper relationship with the

entrepreneurial journey

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

Host a podcast?

John Jantsch is a long-time podcaster himself and knows what it takes to be a great guest. Invite John to talk about The Self-Reliant Entrepreneur for your next episode. 

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Recent Interviews


John Jantsch on the Content Heroes Podcast – The Self-Reliant Entrepreneur

John Jantsch stops by the Content Heroes podcast to share his entrepreneurial journey and how it led him to write his latest book, The Self-Reliant Entrepreneur. On this episode, Jantsch and host Josiah Goff talk about what it means to be an entrepreneur, how establishing habits of mindfulness and contemplation build a foundation that keeps READ MORE

Profit By Design Podcast – The Self-Reliant Entrepreneur

John Jantsch, author of six books including his latest, The Self-Reliant Entrepreneur, stops by the Profit By Design podcast to chat with host Dr. Sabrina Starling about his latest book. The Self-Reliant Entrepreneur is inspired by Jantsch’s reflection on his own entrepreneurial journey. He’s crafted 366 daily meditations to help entrepreneurs discover their sense of READ MORE

John Jantsch on The Speaking Show Podcast – The Self-Reliant Entrepreneur

David Newman, host of The Speaking Show podcast, invites John Jantsch to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch is an established marketing expert, who has run his own marketing consulting firm for 30 years and written five books on the topic. This book is a departure from his how-to marketing books; here, he READ MORE

Dr. Sabrina Starling Reviews The Self-Reliant Entrepreneur

Dr. Sabrina Starling, the Business Psychologist and founder of Tap the Potential, has reviewed John Jantsch’s latest book The Self-Reliant Entrepreneur. The book is a departure for Jantsch from his previous publications, which have been focused on marketing advice and how-tos. This book is one that Jantsch has been describing as a “why-to;” it’s formatted READ MORE

John Jantsch on the Local U Deep Dive Podcast – The Self-Reliant Entrepreneur

John Jantsch sat down with Mike Blumenthal and Carrie Hill, hosts of the Local U Deep Dive Podcast, to discuss local marketing, reviews, and his latest book, The Self-Reliant Entrepreneur. Jantsch gives an overview of his career—he founded his own marketing firm 30 years ago and has developed a system for small businesses marketing—and segues READ MORE

The Shaun Tabatt Show – The Self-Reliant Entrepreneur

John Jantsch appeared on the Shaun Tabatt Show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch sits down with Tabatt and shares his own personal entrepreneurial journey and how that led him to write this latest book. As someone who started his own marketing consulting firm 30 years ago, Jantsch understands how challenging the READ MORE

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