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What would it take to fiercely insist on yourself every day?

Introducing: The Self-Reliant Entrepreneur

About the book

The Self-Reliant Entrepreneur is organized as a daily devotional with 366 entries, one for each day of the year, including Leap Year. 


Each day starts with a reading from a transcendentalist era author, such as Ralph Waldo Emerson, Willa Cather, Walt Whitman, Louisa May Alcott, and Henry David Thoreau, followed by a reflection and application by the author for today’s entrepreneur.

Writing the book

Writing any book is a bit of a journey for the author, but this book was an epic journey for me. It was such a great opportunity to immerse myself once again into some literature that I had not visited for some time and to reflect as I wrote upon my own life learnings.


I learned a great deal more about myself through writing this book and that is my hope for you when you read it.

Advance praise for The Self-Reliant Entrepreneur

"A book that deserves a spot in every entrepreneur's morning routine."

-Ryan Holiday #1 bestselling author of The Daily Stoic and The Obstacle is  the Way.

"As a life-long fan of inspirational quotes, this book is a daily delight!"

-Marie Forleo, author of Everything is Figureoutable and founder of B-School.

"A daily workbook, designed to challenge you to focus on the hard part-- finding work

that matters. John's prompts are a masterwork."

-Seth Godin, Author, This is Marketing. 


"The Self-Reliant Entrepreneur is a daily dose of the stuff of life-living
and intention setting that every creator must master." 

- Marcella Shinder Global Head of Partnerships - WeWork


More advance praise for The Self-Reliant Entrepreneur 

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Book jacket

The Author

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.


His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Why now


History has a somewhat predictable way of repeating itself. The literature found in The Self-Reliant Entrepreneur was penned during a time when the fabric of America was unraveling and people were finally becoming fed up enough to take action on things like women’s rights, slavery, and religious oppression.


This crisis culminated in the waging of the American Civil War. The current societal and political divide resembles that of the mid-nineteenth century and it’s time for a new generation of artists and entrepreneurs (regardless of current age) to emerge to help reshape unity and consensus before it’s too late.

"You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island of opportunities and look toward another land. There is no other land; there is no other life but this".


- Henry David Thoreau, Walden

A guide for creating a deeper relationship with the

entrepreneurial journey

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

Host a podcast?

John Jantsch is a long-time podcaster himself and knows what it takes to be a great guest. Invite John to talk about The Self-Reliant Entrepreneur for your next episode. 

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Recent Interviews


Productive Flourishing Podcast – The Self-Reliant Entrepreneur

John Jantsch sits down with host Charlie Gilkey to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch founded his own marketing firm nearly three decades ago, so he’s been on his own entrepreneurial journey for quite a while now. While he’s written several books on marketing, this latest book is a departure. He knows that READ MORE

The FearLess Business Podcast – The Self-Reliant Entrepreneur

John Jantsch sits down with host Jamie Lieberman on the FearLess Business Podcast to discuss how to find resilience in your entrepreneurial journey and his latest book, The Self-Reliant Entrepreneur. While he wrote the book a year ago, the concepts of self-reliance and resilience feel particularly relevant in this current moment, as we face the READ MORE

Eventual Millionaire – The Self-Reliant Entrepreneur

John Jantsch speaks with host Jaime Masters on her podcast the Eventual Millionaire about his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in the world of small business marketing, but his latest book is a departure for him. He wanted to move beyond the world of marketing how-tos and write a “why-to” for entrepreneurs. READ MORE

John Jantsch on Nemo Radio – The Self-Reliant Entrepreneur

John Jantsch visits with John Nemo on Nemo Radio to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch started his own marketing firm over 30 years ago, but his business has changed a lot over the years. He knows firsthand that the entrepreneurial journey is never a straight road, and that it can be helpful READ MORE

Leveraging Thought Leadership – The Self-Reliant Entrepreneur

John Jantsch visits with Peter Winick on the Leveraging Thought Leadership podcast to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in marketing circles for his small business marketing expertise. He’s written five books in that space, but this latest book is a major departure. The Self-Reliant Entrepreneur is much more of a READ MORE

7-Figure Small – The Self-Reliant Entrepreneur

John Jantsch talks about his latest book, The Self-Reliant Entrepreneur, on the 7-Figure Small podcast with host Brian Clark. Being an entrepreneur is hard. It can feel isolating and self-doubt often creeps in, so it’s important to find ways to become more self-reliant. This doesn’t mean forging a path all alone—you can and should find READ MORE

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