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What would it take to fiercely insist on yourself every day?

Introducing: The Self-Reliant Entrepreneur

About the book

The Self-Reliant Entrepreneur is organized as a daily devotional with 366 entries, one for each day of the year, including Leap Year. 


Each day starts with a reading from a transcendentalist era author, such as Ralph Waldo Emerson, Willa Cather, Walt Whitman, Louisa May Alcott, and Henry David Thoreau, followed by a reflection and application by the author for today’s entrepreneur.

Writing the book

Writing any book is a bit of a journey for the author, but this book was an epic journey for me. It was such a great opportunity to immerse myself once again into some literature that I had not visited for some time and to reflect as I wrote upon my own life learnings.


I learned a great deal more about myself through writing this book and that is my hope for you when you read it.

Advance praise for The Self-Reliant Entrepreneur

"A book that deserves a spot in every entrepreneur's morning routine."

-Ryan Holiday #1 bestselling author of The Daily Stoic and The Obstacle is  the Way.

"As a life-long fan of inspirational quotes, this book is a daily delight!"

-Marie Forleo, author of Everything is Figureoutable and founder of B-School.

"A daily workbook, designed to challenge you to focus on the hard part-- finding work

that matters. John's prompts are a masterwork."

-Seth Godin, Author, This is Marketing. 


"The Self-Reliant Entrepreneur is a daily dose of the stuff of life-living
and intention setting that every creator must master." 

- Marcella Shinder Global Head of Partnerships - WeWork


More advance praise for The Self-Reliant Entrepreneur 

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Book jacket

The Author

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.


His newest work, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

Why now


History has a somewhat predictable way of repeating itself. The literature found in The Self-Reliant Entrepreneur was penned during a time when the fabric of America was unraveling and people were finally becoming fed up enough to take action on things like women’s rights, slavery, and religious oppression.


This crisis culminated in the waging of the American Civil War. The current societal and political divide resembles that of the mid-nineteenth century and it’s time for a new generation of artists and entrepreneurs (regardless of current age) to emerge to help reshape unity and consensus before it’s too late.

"You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island of opportunities and look toward another land. There is no other land; there is no other life but this".


- Henry David Thoreau, Walden

A guide for creating a deeper relationship with the

entrepreneurial journey

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth.

Host a podcast?

John Jantsch is a long-time podcaster himself and knows what it takes to be a great guest. Invite John to talk about The Self-Reliant Entrepreneur for your next episode. 

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Recent Interviews


The Marketing Book Podcast – The Self-Reliant Entrepreneur

John Jantsch appeared on The Marketing Book Podcast to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and while the others have been focused on marketing strategy and tactics, this book is designed to be a daily devotional for entrepreneurs of all stripes who are looking for guidance in running their READ MORE

The Chase Jarvis Live Show – The Self-Reliant Entrepreneur

John Jantsch appeared on Chase Jarvis’ podcast to discuss his latest book, The Self-Reliant Entrepreneur. The book is a series of daily meditations, centered around curated readings from transcendentalist authors of the 1800s. Jantsch identifies the transcendentalist period as one of the first eras of counter-culture in the United States. That’s why he feels this READ MORE

Featured Article in Inc. – The Self-Reliant Entrepreneur

John Jantsch’s latest book, The Self-Reliant Entrepreneur, has been featured in an Inc. piece by Shama Hyder, founder and CEO of Zen Media. Hyder outlines the premise for the book—a daily devotional of 366 meditations, meant to guide any entrepreneur through their journey of building, growing, and managing a business—and shares why it’s important that READ MORE

The Experience This! Show – The Self-Reliant Entrepreneur

Joey Coleman and Dan Gingiss discuss John Jantsch’s latest book, The Self-Reliant Entrepreneur, on their podcast, Experience This! John Jantsch has been an entrepreneur himself for over thirty years. With this book, he hops to offer encouragement and inspiration to other entrepreneurs, no matter where they are on their journey—whether they’re just starting out or READ MORE

Review on Small Business Trends – The Self-Reliant Entrepreneur

Small Business Trends reviews John Jantsch’s latest book, The Self-Reliant Entrepreneur. John Jantsch is known in marketing circles as a leading expert on small business marketing. He’s written five books on the topic, but his latest book, released October 22, 2019, is a far cry from his previous how-to marketing titles. With The Self-Reliant Entrepreneur Jantsch READ MORE

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