The Less Is Almost Always More Content Strategy
Find a Consultant Become a Consultant

The Less Is Almost Always More Content Strategy

The Less Is Almost Always More Content Strategy

By John Jantsch

less-is-more-content-strategy

Marketing Podcast with Kate Cooper

kate-cooperIn this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college and joined Homeward in 2020. In the space between, she was a magazine editor, a content consultant for a tech consultancy, and started her own content agency, Language Arts.

Key Takeaway:

You don’t need more content — you need better content. In this episode, Kate Cooper talks about her less is almost always more approach to content, how different components of copywriting and content creation can work together cohesively, and how to think about content as stages that align with the customer journey.

Questions I ask Kate Cooper:

  • [2:06] What’s your philosophy on the content that you put in your newsletter, your Friday Five?
  • [5:20] I hear a lot of content producers talk about the differences between content and copywriting. Do you have an opinion on the difference and how you describe those?
  • [7:16] How do content design, web design, and SEO work together in the world we live in today?
  • [9:46] I read a statistic recently that said 92% of people visit a website for the first time, for reasons other than making a purchase or even engaging with the businesses there. What does a statistic like that suggest to you that particularly about our homepage, the journey of our home page, or what the jobs of our homepage need to be now?
  • [13:01] So if you were advising somebody on the About us page and the Contact us page – what I would call very important, significant pages – what do those pages need to accomplish?
  • [17:32] How do you think about stages of the customer journey as it relates to content?
  • [20:25] Where can more people find out about your work?

More About Kate Cooper:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

 

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Podcast
The Strategy Behind Building A Thriving Online Community For Your Brand
Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and […]
Podcast
10 Key Areas That May Be Holding Your Business Back
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m going to break down the 10 key areas that may be holding your business back. Key Takeaway: If you’re a long-time listener, you know that my point of view is strategy before tactics. In this episode, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.