A Guide to Building a Sustainable Speaking Career

A Guide to Building a Sustainable Speaking Career

A Guide to Building a Sustainable Speaking Career

By John Jantsch


Marketing Podcast with Michael Port and Andrew Davis

andrew-davis-michael-portIn this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author keynote speaker. He’s also worked with the Muppets. I’m also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required.

Key Takeaway:

What’s the formula for building a sustainable career as a speaker? That’s the question Michael Port and Andrew Davis set out to answer in their book, The Referable SpeakerMost advice out there tells you to spend a ton of time building your personal brand to generate more speaking opportunities. Write a blog, record podcasts, post on Instagram, and upload to YouTube. You share your expertise and insight freely. All of that hard work might get you one gig. But if you’ve been in the industry long enough, you know that you don’t actually get speaking gigs, you earn them. And you earn them by being referable.

In this episode, Michael Port and Andrew Davis show you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you’re famous, event organizers won’t buy you (or your personal brand). They’ll buy your speech, then your idea, then you―in that order.

Questions I ask Michael Port and Andrew Davis:

  • [2:15] Would you say the book is really about being a better speaker, having a better speech, and being more referable?
  • [3:07] Can you explain the first idea in the book – the speech is the cake?
  • [4:59] Why do you only need one killer speech?
  • [6:37] Would you say that a hard part for a lot of speakers is that some hired gigs want them to customize their speeches?
  • [7:56] Would you say the measure of success of your speech is whether or not you’re getting referred for new speaking opportunities?
  • [10:47] Are you making the case that this book is for somebody that is a keynote speaker wanting to go to the next level or is this for somebody that’s just starting out?
  • [11:23] How do you find your first speaking gigs?
  • [14:13] How do you get to make that transition to speaking gigs where people are there to be entertained or inspired not learn a specific skill?
  • [19:37] Does there need to be theater or entertainment in your performance?
  • [24:26] How can people learn more about your work together, individually, your book, etc.?

More About Michael Port and Andrew Davis:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.


Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Building Better Business Relationships With CRM
Marketing Podcast with Jon Ferrara In this episode of the Duct Tape Marketing Podcast, I interview Jon Ferrara. Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He’s the Founder of Nimble – The Simple CRM for Microsoft 365 & Google Workspace. Jon Ferrara is best known as the co-founder of […]
Empowering Women To Write Their Own Story
Marketing Podcast with Jess Ekstrom In this episode of the Duct Tape Marketing Podcast, I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She’s also the creator of an organization called Headbands of Hope. Jess has also written a book called — Chasing the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866