Naming Your Mice And Revealing Yourself

Naming Your Mice And Revealing Yourself

Naming Your Mice And Revealing Yourself

By John Jantsch


Marketing Podcast with David Wood

david-woodIn this episode of the Duct Tape Marketing Podcast, I interview David Wood. David is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

Key Takeaway:

We all know about the elephant in the room – it’s obvious. But many creatures in the room are much more subtle. David Wood defines these creatures as mice. When we ignore our mice in the room, we separate ourselves from others, leading to disconnection, deadness, and often, misunderstanding. This directly translates to marketing, too. If you manage or are part of a team, your chances of meeting your goals and reaching your full potential diminishes.

Naming your mice is about slowing it down to the speed of connection so that we can actually relate with each other about what’s really happening in each moment. It’s about creating true transparency. In this episode, David talks about the impact of being willing to name our mice on our lives.

Questions I Ask David Wood:

  • [0:54] What does a consulting actuary do?
  • [3:40] Most people are familiar with the elephant in the room metaphor – so, who is the mouse?
  • [7:13] A lot of what you’re talking about is about transparency – what level of transparency is off-putting?
  • [16:23] I don’t think there’s anyone who disputes the idea that we can get more done, be more profitable, and grow more by doing less. But why is it so hard?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create.

They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to and reimagine what your agency can accomplish.


Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

How To Speak Confidently, Communicate Effectively, And Win Your Audience
  Agency Spark Podcast with Tyler Foley The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! […]
How To Use Business Storytelling To Captivate Any Audience
Marketing Podcast with Janine Kurnoff In this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition. Key Takeaway: We’re living in a really noisy time where we’re […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866