I Think The New York Times Gets It – Duct Tape Marketing

I Think The New York Times Gets It

I Think The New York Times Gets It

By John Jantsch

It’s sad to see how hopelessly lost many print newspapers are as they grapple with how to hang on to the changing way in which news is created, reported, and, certainly, consumed.

The New York Times seems to get it better than most. This month they introduced something I’ve been after for a while. It’s called Times Reader.

Essentially, this new format allows subscribers to view and read the Times online with a hint of the feel of the printed paper. The fonts and look actually resemble the layout the paper instead of most online versions of newspapers that look like they were created with the hope that no one would actually want to read them online.

The layout of the reader allows you jump from section to section, read a 7 day archive, save, print and email articles. One of my favorite functions keeps track of what you’ve read. You can also Sync Times Reader and have the entire paper on your laptop for the train.


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