Give and You Shall Receive
Find a Consultant Become a Consultant

Give and You Shall Receive

Give and You Shall Receive

By John Jantsch

There are certain laws of nature that even the most cynical are likely to admit exist.

Every religion or spiritual practice that I am aware of teaches that it is in the giving you truly receive.

I have found that this natural law spills over into marketing as well.

Small business marketers must work hard to develop the trust of a prospect and one of the best ways to develop this trust is to show a willingness to give before you ask for the order. This practice comes to life easily in the form of high quality educational content.

  • A free tips report
  • A how to guide
  • Educational articles
  • Free workshops
  • A help line
  • Free teleseminars

Every now and then, when I mention this practice, a business owner will worry that, if they freely give away their knowledge and expertise no one will need them. In practice, nothing could be farther from the truth. Demonstrate your ability to solve problems, your willingness to build relationships and offer proof that you do indeed know what you are doing, and you will become the expert of choice.

Some of the most successful business owners I know come from this mind set and it underpins their essential core marketing message. Businesses exist to create customers and make a profit, but I believe if you originate those goals in a determination to really help your clients get what they want, the customers and profits will be plentiful.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.