The Only Difference Between a Business Owner and a Superhero is the Cape
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The Only Difference Between A Business Owner And A Superhero Is The Cape

The Only Difference Between A Business Owner And A Superhero Is The Cape

By Sara Nay

business owner hero


Agency Spark Podcast with With Holly Bowyer & Julie Neumark

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Holly Bowyer & Julie Neumark. Holly and Julie are partners in the marketing services agency, Media & Marketing Minds (M3). At the agency, collaboration is a key part of their approach. The team prides itself on working side by side with their clients to bring their story to life and develop creative and unique marketing strategies and messages that fit each client’s needs and objectives.

Questions Sara asks Holly Bowyer & Julie Neumark:

  • What was the number one thing that drove you to launching M3 after your previous experiences?
  • How has collaboration with each other and your clients helped your business?
  • You both often say that the only difference between a business owner and a superhero is a cape. I’d love to hear more about what exactly that means?
  • How do you help clients nail down understanding their competition?
  • What’s your process for conducting the competitive research?
  • How do you help someone find out who their competitors actually are?
  • How do you help someone find out who their real target clients and audience are?
  • How do you integrate CAPE (Competition, Audience, Pillars, Evaluate) into your marketing?

Resources mentioned:

Where you can learn more about Holly Bowyer & Julie Neumark:


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