Delivering Personalized Information via RSS
Just when you thought you were getting the hang of using RSS as a research tool, someone, like me, comes along and tells you that it’s not enough.
Now it’s become ultra easy to use RSS technology to create individual feeds of information and supply them to your best clients. You know they want to figure this RSS thing out but just can’t seem to get around to it. So, do it for them.
Here’s what I would suggest. Go to www.mysyndicaat.com and create personalized, search specific, RSS feeds, mash them together and deliver customized information to your clients on a daily basis. The current trendy name for this is a newsradar
Syndicaat allows you to easily mash multiple feeds together creating one very focused and personalized feed. (Yahoo Pipes does this as well, but my results with it have been spotty)
So, let’s say you have a client that produces tents for active outdoor types. You can search very specific terms and phrases in Google News, Yahoo News, Bloglines, Technorati, Google Blogs, Outdoor Forums, and anything else that produces an RSS feed and mash all the content about your client, their competitors, the industry, specific keywords and phrases, you name in, into one digestible, personalized newsfeed that changes daily. (Don’t tell your client how easy this is, just do it and bill them for it – they’ll thank you.)
Here’s an example of the results from the type of search I described above using the mashable RSS feeds and syndicaat for the term duct tape marketing.