How to Make Storytelling Work for Your Brand

How to Make Storytelling Work for Your Brand

How to Make Storytelling Work for Your Brand

By John Jantsch

the story engine

Marketing Podcast with Kyle Gray
Podcast Transcript

Kyle Gray

My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing.

Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to build their businesses with content marketing, manage remote teams, and scale up their businesses.

Gray got his start as the content manager for WP Curve and helped expand the blog from a single contributor to a multi-person team of guest writers with documented systems and strategies. He helped the startup grow to nearly 1 million in annual recurring revenue.

Questions I ask Kyle Gray:

  • How has your personal story influenced your approach to storytelling?
  • How important is visual storytelling?
  • What role does your audience play in your story?

What you’ll learn if you give a listen:

  • Why storytelling is a central part of marketing today.
  • What people misunderstand about storytelling.
  • How to do storytelling well.

Key takeaways from the episode and more about Kyle Gray:

Like this show? Click on over and give us a review on iTunes, please!

AXA

This episode of the Duct Tape Marketing Podcast is brought to you by AXA Equitable Life.

It’s time we start giving life insurance the credit it deserves. That’s because life insurance can be so much more than protection for you and your family. It can also help you live, keep, and potentially build more cash value over time. To learn how, go to www.AXA.com.

Disclosure: Life insurance is issued by AXA Equitable Life Insurance Company, New York, NY 10104 or MONY Life Insurance Company of America (MLOA), an Arizona Stock corporation with its main administration office in Jersey City, NJ and is distributed by AXA Distributors, LLC.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


Podcast
The Secret To Making The Hard Sell Easy
Marketing Podcast with Tom Stanfill In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 […]
Podcast
The 5 Step Winning Website Formula
Marketing Podcast with Tim Brown In this episode of the Duct Tape Marketing Podcast, I interview Tim Brown. Tim owns Hook Agency, a boutique digital agency out of Minneapolis. He specializes in combining visual design and SEO for construction companies. Key Takeaway: Having a beautifully designed website doesn’t guarantee leads. There are some key elements […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866