We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing.
But creating your own content takes a lot of time and effort. Fortunately, guest podcasting allows you to generate the SEO benefits that come from content creation without all of the legwork of building the content yourself from scratch.
Want to learn more about how being a podcast guest can supercharge your SEO? Read on!
Build Your Reputation
When you’re a guest on a podcast, you immediately gain trust and credibility. Someone who produces a show invited you on as an expert in your field; that means something!
Not only does this help you build trust with your audience, it gets your name out to their audience. People who are listening to this podcast are likely already loyal followers of the show and the host’s brand. They trust the host’s opinion, and the host’s endorsement of you is noteworthy for their audience.
Plus, appearing as a guest helps you gain credibility with other podcasters. With each guest appearance you do, you should turn around and pitch other podcasts hosts—those who have even bigger followings. As you continue to be a guest on more shows with a greater reach, your reputation will grow and you’ll attract more and more attention to your business’s online assets.
Collect More Backlinks
With each podcast you’re on, you’re generating more backlinks for your website. Podcast hosts often post show notes and transcripts on their website to accompany each episode. You and your business’s name will be tagged in all of the content for your episode, creating backlinks and driving more traffic to your website.
And again, this has a cumulative effect. For each podcast you are a guest host on, you generate more and more backlinks (with more and more reputable websites) which is an important ranking factor in SEO.
Increase Social Media Mentions
It’s not just about directing more attention to your website. Being a podcast guest also gives you the opportunity to generate more traffic and attention on your social media pages.
Podcast hosts are excited to promote each episode, and will tag you and your business in their posts. You want to get involved, too. Share the link on your own social media, tagging them back. Interact with fans who are responding on social media, either on your page or the host’s page.
Engagement on social platforms can help you generate more followers and increase the SEO rankings for your social pages as well.
Generate Additional Content for Your Website
The great thing about podcasts is that, like video, the audio can be a jumping off point for even more content. You can easily transform a podcast transcript into a blog post about the topic at hand. Or you can generate a series of tweets based on quotable content from your episode. You can even use the audio to put together a video with relevant infographics and slides.
The more meaningful content you can generate on your website, the better off you’ll do in SEO. And repurposing that podcast episode is an easy way to generate additional content with minimal effort.
Get Visitors to Stick Around Longer
Google likes to keep all the specifics on how they calculate SERP rankings under wraps, but there is a strong indication that dwell time—the amount of time visitors remain on a given page—influences SEO.
Embedding your podcast episode on your website is a great way to get someone to stick on that page for a long time. While they might skim a blog post or watch a quick explainer video within a few minutes’ time and then bounce away to another website, a podcast episode requires that they stick on the page for 20 or more minutes.
Reap All the SEO Rewards with a Fraction of the Work
The best part of all this is that guest podcasting allows you to get all the benefits of SEO with very little work. Producing your own podcast requires a lot of time and effort. You have to record, edit, create accompanying blog posts and transcripts, promote it with your audience, and worry about building a following for your show.
If you’re a guest on someone else’s podcast, they have to handle all of that. You simply show up, share your expertise, and use the results to generate more attention for your brand. Yes, there is work that goes into being a podcast guest, but it is a fraction of the work you’d put into creating your own show.
Being a podcast guest is a great way to increase your exposure with potential customers and to boost your SEO. From creating more content for your own website to generating backlinks and building your online reputation, the benefits are many.
If you liked this post, check out our Small Business Guide to SEO.