Small Business Guide to SEO

Welcome to the Small Business Guide to SEO

Nobody ever said being a small business owner was easy. For many, the entrepreneur’s day can include anything from business development to taking out the trash (somebody’s got to do it).

There is so much pressure on a small business owner to succeed, and while they often know they need to implement marketing efforts to grow their business, a lot of times those efforts seem to fall on the back burner, or the entrepreneur simply doesn’t know where to start.

With that being said, you must see the importance of marketing, especially when it comes to SEO, which can make all the difference for a smaller company.

Full table of contents

Content structure

As many marketers know at this point, Google’s primary job is to provide people with an excellent user experience, and because of this, they want to make sure their users get the best possible content provided to them based on the search criteria they’re looking for.

Keyword research

Keyword research is an important strategic marketing practice that never really ends. SEO has changed so dramatically over the last few years that you must revisit everything you think you know about it, and that starts with revisiting how you think about keyword research (spoiler alert, it’s not just a technical aspect of SEO).

On-page elements

It’s always good to go back to the basics and focus on your on-page SEO. Here are some tactics to keep in mind.

Voice search

As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to be lagging behind a bit when it comes to optimizing for this new way to search.

Off-page elements

On-page SEO isn't the only area that needs to be optimized for your business. In order to build your total online presence, you must focus on the off-page elements as well.

Why Obtaining Backlinks is a Lot Like Networking

Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks[...]

Basics of On-Page SEO

A great SEO strategy is focused on getting your entire website to rank well. Rather than using generic keywords across[...]

The Most Useful Ways To Utilize Google Search Console

Even if you don't have much marketing experience, you understand how critical it is to have a presence on Google.[...]

5 Ways to Get More SEO Bang for Your Buck

Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck Every business needs[...]

What to Pay Attention to in Google Search Console

Are you using Google Search Console for your business? If not, now is the time to verify your domain so[...]

5 Steps to Effective Keyword Research

If you want to rank well in search results, you have to undertake keyword research. This is the process of[...]

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