A Shoe Shine Sales Strategy

A Shoe Shine Sales Strategy

A Shoe Shine Sales Strategy

By John Jantsch

Selling comes from within. It’s difficult to sell something if you don’t believe in it, don’t understand it or feel it. Prospects may not be able to put a finger on it but, your sales numbers will tell the story.

It’s funny, but how you act or feel says more to a prospect than the words you choose to describe your product. I think it was Mark Twain who said, “Who he was being spoke so loudly, I couldn’t hear what he was saying.”

So, where am I going with this? Anytime you are going out there to make some sales, ask yourself these three questions. Am I passionate about what I am selling? Do I understand what my target client wants and needs? And, do I feel good about yourself today?

For some that last one’s the problem. It’s tough to be on 24/7 so you’ve got to come up with your thing, a thing that makes you stand up a little straighter and walk with a little more bounce in your step, a thing that makes you feel good about yourself.

For me, it’s pretty simple. I get my shoes shined. I don’t know why, but few things make me feel better about going out there and knocking some doors down like a good shoe shine. Get passionate about what you sell, find out what your marketing wants and find you thing!


Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x