A Shoe Shine Sales Strategy
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A Shoe Shine Sales Strategy

A Shoe Shine Sales Strategy

By John Jantsch

Selling comes from within. It’s difficult to sell something if you don’t believe in it, don’t understand it or feel it. Prospects may not be able to put a finger on it but, your sales numbers will tell the story.

It’s funny, but how you act or feel says more to a prospect than the words you choose to describe your product. I think it was Mark Twain who said, “Who he was being spoke so loudly, I couldn’t hear what he was saying.”

So, where am I going with this? Anytime you are going out there to make some sales, ask yourself these three questions. Am I passionate about what I am selling? Do I understand what my target client wants and needs? And, do I feel good about yourself today?

For some that last one’s the problem. It’s tough to be on 24/7 so you’ve got to come up with your thing, a thing that makes you stand up a little straighter and walk with a little more bounce in your step, a thing that makes you feel good about yourself.

For me, it’s pretty simple. I get my shoes shined. I don’t know why, but few things make me feel better about going out there and knocking some doors down like a good shoe shine. Get passionate about what you sell, find out what your marketing wants and find you thing!

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