It's The New New Phone Book
Find a Consultant Become a Consultant

It's The New New Phone Book

It's The New New Phone Book

By John Jantsch

The big phone companies have been scrambling for a couple years now to figure out how to keep hold of the huge profits that they derive from Yellow Page advertising.

The big search engines have been busy launching local search portals and figuring out how to get into the local directory business.

GoogleLocal and YahooLocalare growing in size and service every day. Surfers can input a business type and City or zip code and up pops a list of local businesses that fit the bill. Ready with maps, ratings, customer reviews and detailed business information.

Local businesses are finding a new source of search engine traffic as well. (Hint: Get listed – It’s free!) At the present the Search engines seem to be taking businesses that are listed for a category and scoring them based primarily on inbound links – Another great reason to focus on relevant links to your site.

Business week reported today that SBC-Bell South have entered into a deal with AOL to try and take on the search giants.

From the Business Week report:
“The fight over who will control the $15 billion U.S. commercial directory business as it moves online will intensify tomorrow. BusinessWeek Online has learned that BellSouth (BLS ) and SBC Communications (SBC ) have reached an agreement to supply Yellow Pages listings to AOL (TWX ), including its flagship U.S. online service and AOL.com portal”.

AOL may actually be fighting for their life on this one. Local Search is growing in leaps and bounds while Online Yellow Page growth is pretty flat. AOL needs Search to shore up its online Yellow Pages If they can’t make a foothold here, they may be out of business.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Generating referrals is your highest payoff activity right now
Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are being displaced from long-time providers or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.